Strategic Branding & Visual Identity
Branding &
Visual Identity
Identity systems built to create clarity, consistency and stronger positioning across every touchpoint - from first impression to lasting recognition.
What You Get
A complete identity system - not just a logo.
Most businesses have a logo. Strong brands have a system - a consistent visual language that works across every channel, format and context. That is what we build.
Includes
- Discovery questionnaire
- 2 initial logo concepts
- 1 refinement round
- 1 final primary logo
- File pack — PNG, JPG, SVG and PDF
- Black and white logo versions
Includes
- Discovery questionnaire
- 1 in-person discovery & development session
- 3 initial logo concepts
- 1 chosen style developed further
- Up to 2 rounds of refinement
- Mini logo suite — primary, secondary variation, icon / social mark, monochrome and reversed versions
- Basic colour palette
- Basic typography
Includes
- In-depth discovery questionnaire
- Extended discovery session / workshop
- Creative direction and moodboarding
- 3–4 strategic logo routes
- 1 selected route developed further
- Up to 2 refinement rounds
- Broad logo suite — primary, secondary, third variation, icon / social mark, monochrome and reversed
- Expanded colour palette
- Typography system
- Simple brand guidelines
Includes
- Everything in Full Visual Identity
- Fully comprehensive brand guidelines
- Messaging and brand strategy
- Branded slide deck
Go Ahead, Make a Mess - We'll Clean it up Later...
Primary
Your main brand colour
Secondary
Accent and highlight colour
Foundation
Background and base
Surface
Cards and containers
Text
Body copy and subtext
Light
Light backgrounds and reversed text
Click any swatch to pick a colour · Click the hex code to copy
Font Around and Find Out
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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Building brands that mean something.
Light
Light 300
Regular
Regular 400
Medium
Medium 500
Bold
Bold 700
Our Process
How we work together.
01
Discovery
Deep dive into your business, audience, values and goals. We ask the questions that surface what makes you different.
02
Direction
Moodboarding, creative direction and strategic positioning. We align on the visual territory before any design begins.
03
Design
Logo concepts, colour systems, typography and brand assets developed with care and presented clearly.
04
Delivery
Final assets, guidelines and a full handover pack. Everything organised and ready to use across every channel.
Branding Essentials
Logo Suite
Primary, secondary and icon variations. Colour, mono and reversed versions across all formats.
Colour System
A strategic palette built for consistency - primary, secondary and functional colours with usage guidance.
Typography System
Typeface selection and hierarchy that communicates the right tone and works across digital and print.
Brand Guidelines
A clear, usable document covering every element of your identity and how to apply it correctly.
Core Brand Assets
Business card, letterhead, email signature and social profile formats - rollout-ready from day one.
Handover Pack
Fully organised files in every format you need. No chasing, no confusion - just clean, complete delivery.
Pricing
Starting from £750
Starting prices for logo design, identity systems and strategic brand work. Scope varies - get a tailored estimate in minutes.
Ready to Start?
Let's build a brand worth remembering.
Whether you are starting from scratch or refreshing an existing identity, we'll create something that feels right and works hard.